HOLIDAY REVERSE S’MORES & 2010 in Retrospect

Stupidly Simple Snacks 2010 episodes
(Photos: Stupidly Simple Snacks on YouTube.)

I RECEIVED AN EMAIL FROM MYSELF THIS WEEKEND. For those unfamiliar with, it’s a website that lets you write and schedule an email to yourself far into the future. Sure, you can schedule the message to send next Thursday, but that defeats the purpose of reflecting on where you are today in, say, a year from now. Here are a few notes I wrote to myself in December 2009:

“I had a driving lesson at noon and did pretty well. My road test is on Monday and I’d really like to pass this time…” and “By this time next year, I hope I will be working at a company with which I’m utterly in love.”

It took three tries, but I did finally get my driver’s license – only to not drive at all in the past twelve months. As for that job I was looking for – I found it in Stupidly Simple Snacks and Foodspotting. I had other hopes for the 2010 me, of course, which included: Visit India and Italy, learn French, and buy a DSLR camera – none of which I did. Despite the lack of travel to the eastern hemisphere, however, it was fun to look back at the old, slightly younger Amy who wanted – and still wants – to learn French, to see the world, and capture it through a big lens. Some things don’t change, which is great. Otherwise, what would I have to aspire to in the next 365 days?

At this time a year ago, I had only six snack videos. Today, there are thirty-five Stupidly Simple Snacks floating in web space and, because of them, I’ve made new friends, began working for a company with coworkers I cherish, and have come across great individuals who love food and can’t cook either. Luckily, I’ve met talented chefs, restaurant owners, bakers, and bloggers who have shown me that good food doesn’t have to be complicated too.

To celebrate the holidays and everyone I met through Stupidly Simple Snacks, I present my latest video with my new friend Mari Tuttle, the owner and chief baker of Mari’s New York. Mari makes artisanal treats like fudgy brownies and other decadent sweets that you can find online, at the Limelight Marketplace, and in upscale department stores around the States. We make HOLIDAY REVERSE S’MORES for the first time here. I think my second attempt might involve larger marshmallows, but you get the idea. After all, there’s always next time! This philosophy extends to chocolate-covered confections and new years. amy • december 13, 2010


SERVES 1 or many

1 bag of marshmallows
1 chocolate bar (3.5 oz) or 1/2 cup of chocolate chips
4 crushed graham crackers or crushed peppermint candy
frilly toothpicks

MUSIC Ike Turner Kills Fascists • City Lights

Amy Blogs Christmas Reading Wish List
Stupidly Simple Gift GuideReal Simple magazine giveaway

December 13, 2010. Tags: , , , , , , , , , , , . brownies, Dessert, Stupidly Simple Snacks, videos, YouTube. 3 comments.

FOODSPOTTING • I Spy With My Little i

Oreo Cake Tower at Martha Stewart Bloggers Night Out EventMomofuku Milkbar banana cake up close and personalDuck & Bunny iced tea, Providence, Rhode Island (cropped)

IT’S NOT EASY BEING IN A PUBLIC RELATIONSHIP WITH FOOD. Even now, I’m self-conscious thanks to encounters with bewildered Le Pain Quotidien servers who stop in their tracks to ask if I’m one of those food diarists he’d read about in the news. Sometimes, men even take it as a cue to strike up conversation about the delicious cheeseburger I’m about to shoot. But as awkward as blogging chow can be, it’d be worse to run a food blog without photos. No matter how hard they try, words only go so far; pictures always say much more.

In July, my old Boston University mentor told me about FOODSPOTTING, a visual guide to food and iPhone app that allows users to share photos of their meal, locate dishes around them, and “nom”-inate the ones they’ve tried and liked. Finally, a socially acceptable way to say, hey, this tastes great and here is proof.

I’m not a fan of underqualified or overly critical restaurant reviews, so I was extra excited about Foodspotting‘s mission to emphasize positive dining experiences by highlighting what looks good in any zip code. At once, you have a culinary compass and a picture guide to food.

There was a job at Foodspotting I was pretty keen on, so, despite the fact that the company is based in San Francisco, I sent in my most persuasive plea. I learned the job was filled that same day, but luckily for my self-esteem, Foodspotting‘s co-founder, Alexa Andrzejewski, reached out soon after and expressed interest in having me work with them in New York City.

While I won’t be moving west, I will be collaborating with Alexa, the new Community Lead Fiona Tang, and their amazing New York-based business developer Soraya Darabi in the coming months to spread the love of spotting food. After all, close-up shots of cookies, cake, and ice-cold beverages will never get old so long as eyes can see and mouth drools. Hoping to meet many more of you through this opportunity too!

WATCH What Is Foodspotting? and hear Fiona narrate the video in her beautiful Australian accent.

MEET the team on their Tumblr blog.

GET the iPhone app. It’s free!

Last but not least… FOLLOW me, please.

amy august 23, 2010

August 18, 2010. Tags: , , , , , . Blogs, Foodspotting. 2 comments.