FOODSPOTTING • I Spy With My Little i

Oreo Cake Tower at Martha Stewart Bloggers Night Out EventMomofuku Milkbar banana cake up close and personalDuck & Bunny iced tea, Providence, Rhode Island (cropped)

IT’S NOT EASY BEING IN A PUBLIC RELATIONSHIP WITH FOOD. Even now, I’m self-conscious thanks to encounters with bewildered Le Pain Quotidien servers who stop in their tracks to ask if I’m one of those food diarists he’d read about in the news. Sometimes, men even take it as a cue to strike up conversation about the delicious cheeseburger I’m about to shoot. But as awkward as blogging chow can be, it’d be worse to run a food blog without photos. No matter how hard they try, words only go so far; pictures always say much more.

In July, my old Boston University mentor told me about FOODSPOTTING, a visual guide to food and iPhone app that allows users to share photos of their meal, locate dishes around them, and “nom”-inate the ones they’ve tried and liked. Finally, a socially acceptable way to say, hey, this tastes great and here is proof.

I’m not a fan of underqualified or overly critical restaurant reviews, so I was extra excited about Foodspotting‘s mission to emphasize positive dining experiences by highlighting what looks good in any zip code. At once, you have a culinary compass and a picture guide to food.

There was a job at Foodspotting I was pretty keen on, so, despite the fact that the company is based in San Francisco, I sent in my most persuasive plea. I learned the job was filled that same day, but luckily for my self-esteem, Foodspotting‘s co-founder, Alexa Andrzejewski, reached out soon after and expressed interest in having me work with them in New York City.

While I won’t be moving west, I will be collaborating with Alexa, the new Community Lead Fiona Tang, and their amazing New York-based business developer Soraya Darabi in the coming months to spread the love of spotting food. After all, close-up shots of cookies, cake, and ice-cold beverages will never get old so long as eyes can see and mouth drools. Hoping to meet many more of you through this opportunity too!

WATCH What Is Foodspotting? and hear Fiona narrate the video in her beautiful Australian accent.

MEET the team on their Tumblr blog.

GET the iPhone app. It’s free!

Last but not least… FOLLOW me, please.

amy august 23, 2010


August 18, 2010. Tags: , , , , , . Blogs, Foodspotting.


  1. Joslyn @ missfitbliss replied:

    Congratulations Amy! Sounds like an awesome adventure;) By the way, I just added you to my blogroll. Even after discovering a zillion food bloggers after you you’re still my favorite!

  2. Amy replied:

    Joslyn, I’m so washed over by the kindness of your comment, I don’t even know what to say. Thank you, I suppose, is a good place to start! x

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