I’M NOT A GLUTTON • I JUST BAKE A LOT

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IF I’VE LEARNED ANYTHING FROM BLOGGING IT’S YOU ARE WHAT YOU BLOG. So when I wax poetic on brownies, deep-fried turkeys and show more interest in food than people, it’s easy to assume I’m eating it all too.

I like the way my friend Melody of Gourmet Fury put it: “On the surface, I appear to…spend a third of my day eating, one third cooking, and another third drinking. While one third of that lies true, the rest is merely an illusion...” (Read Mel’s thoughtful post here.)

Those of us who maintain personal blogs are like ducks – calm on the surface, but paddling like mad underneath. If I told you it took me fifteen minutes to photograph Midtown Manhattan behind a bottle of 2006 Ingle Vineyard Cabernet Franc (pictured above left), you might think twice before trading your badge of normalcy for front row seats to the Foodie Freak Show. When I dine out, five-minute photo shoots with the entrees are routine before my date can dig in, as are Twenty Questions with the server.

One blogger, Kerry of NYCMenuGirl, recently asked me how she can turn food blogging into “something real” and “more than a hobby”. Eager to share my infinite wisdom and turn dreams to dust, I replied: Zach of Midtown Lunch is the only blogger I know who makes an income from maintaining his blog full-time.

I went on to extol the virtues of (multiple) day jobs, the possibility of gaining sponsorships, the chance to sharpen the writing blade, and the inimitable satisfaction of enjoying what you’re doing even when it doesn’t pay the bills. Besides, some bloggers get a buzz from seeing themselves listed first in a Google search.

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Sometimes the brownies I bake are too sweet (this happens when I use semisweet chocolate in a recipe that wants baking chocolate); other times, the frozen maple mousse pie I make for Thanksgiving (pictured above right) just doesn’t taste that good. The truth is: my photography skills exceed my baking abilities and I should make smaller batches because I never eat it all. I’m not a glutton, I just bake a lot and it’s making my boyfriend fat. amy january 20, 2010

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January 20, 2010. Tags: , , , , , , , . Blogs, brownies, Dessert, Wine.

9 Comments

  1. Melody Fury replied:

    I spend 1 third of my day lovin’ you.

  2. Amy replied:

    oh you make me blush.

  3. Keavy replied:

    This is adorable. Your writing is fantastic and makes me smile. 🙂

    P.s. If you ever need help eating….you know where I live.

  4. James replied:

    The motivations behind the minds of food bloggers are incredibly diverse – some are hoping to become experts, some want to provide a distinct service, some are after the chance to make their name and quit their day jobs, and some are in it to improve their writing…

    The most common thread (and my favorite quality), though is a desire to share experiences, make friends and learn new things. That’s as real as it gets to me 🙂

  5. Amy replied:

    Thanks for taking the time to share your thoughts, guys! I cherish every one of these comments.

    James, I think you’ll like my next post: “No Such Thing As A Free Lunch”. I’m curious to know how your blogging experience compares to mine. And you mentioned you were sick earlier this week – how are you feeling?

  6. James replied:

    I’m looking forward to the story! Haha… my blogging experience is a strange mix of old-fashioned curmudgeonly values (including old fashioned blogging, now that such a thing exists) and making new friends through new media… I’d be happy to meet up for food or coffee at anytime to discuss!

    And yes, I’m feeling much better than I was when I had to bail out of the falafel crawl. Thanks for the well wishes 🙂

  7. brian replied:

    oh the five minute photo shoots with the entrees….my friends are pretty much used to it already haha…

    that mousse pie LOOKS delicious, despite your thoughts on it not tasting very good!

  8. Erika from The Pastry Chef At Home replied:

    Keep baking baby! It’s all about practice. Baking (and cooking) may seem like it comes naturally to some people, but that’s not true. Nobody comes out of the womb knowing how to braise, or bone a duck. We all learn, some professionally (like me!) or some at home with cookbooks, etc. I’ve created plenty of recipes that left me feeling blah about the whole thing, but that only pushed me to reinvent the recipe and make it that much better!

    On another note, I am the opposite – my blog photos are decent at best, but my biscuits are awesome! And that’s totally fine with me.

  9. Amy replied:

    Erika – your photos are more than ‘decent’ and the stories that accompany your posts set the scene/provides context better than most! You’re right – practice makes perfect. I’m hoping that one day the stuff I make will taste just as good as they look 🙂

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